Marketing
How we attracted 4,600 people for $2.59 to a chatbot with the help of AR.
The Total Energies case study
VR/AR technologies are flying out of every newspaper, but for some reason they are hardly ever used in advertising campaigns on social networks, although Facebook makes it possible. We tell you how we promoted augmented reality, collected 61,649 reactions at $0.05 and attracted 4,605 leads at $2.59 for a major international oil company.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed or printed, on either display pages or blank pages.